Bianca — November 18, 2007 — Art & Design
References: trendhunter
Trend Hunter has seen a lot of macabre art, specifically luxury skulls.
"Macabre is a term applied to a type of artistic or literary works, characterized by a grim or ghastly atmosphere," Wikpedia explains. "In these works, there is an emphasis on the details and symbols of death. Macabre themes are often preoccupations in the Goth subculture. Themes are usually deliberate."
Check out the top luxury skulls featured on Trend Hunter.
Implications - Skull imagery attracts consumers because it cognitively engages them in the topic of death. Though the topic unnerves them, consumers can't help but be fascinated by such imagery. Corporations may consider utilizing skull imagery as a shock tactic to arrest consumer attention.
"Macabre is a term applied to a type of artistic or literary works, characterized by a grim or ghastly atmosphere," Wikpedia explains. "In these works, there is an emphasis on the details and symbols of death. Macabre themes are often preoccupations in the Goth subculture. Themes are usually deliberate."
Check out the top luxury skulls featured on Trend Hunter.
Implications - Skull imagery attracts consumers because it cognitively engages them in the topic of death. Though the topic unnerves them, consumers can't help but be fascinated by such imagery. Corporations may consider utilizing skull imagery as a shock tactic to arrest consumer attention.
Trend Themes
1. Luxury Skulls - The popularity of luxury skulls in art and fashion provides an opportunity for businesses to cater to macabre-themed consumers and create high-end skull-inspired products.
2. Macabre Art - The growing interest in macabre art presents an opportunity for artists to create unique and unsettling works that resonate with consumers seeking a grim atmosphere.
3. Shock Tactics - The effectiveness of skull imagery as a shock tactic offers an opportunity for marketers to use it as a means to capture consumer attention through visually jarring campaigns.
Industry Implications
1. Art - The trend towards macabre art and luxury skulls provides opportunities for artists to create unique and striking pieces that are both unsettling and visually appealing to consumers.
2. Fashion - The popularity of skull imagery in fashion creates opportunities for designers to incorporate it into their products, appealing to consumers who seek to display their edgy side.
3. Marketing and Advertising - The use of skull imagery as a shock tactic in product marketing and advertising offers opportunities for creative and visually striking campaigns that capture consumer attention and increase brand awareness.
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