Circuit boards as a craft medium are a declaration of technological savvy
Implications - In today’s digital age, technological savvy is no longer the mark of a social outcast, but a sought-after asset. The use of computer parts in fashion and art display a consumer’s love of all things digital in a unique way, while serving to mark a consumer’s particular subculture or behavioral “tribe.”
Trend Themes
1. Geek Chic - Consumers look for products that will let their personalities shine through. Items that feature a unique detail appeal to shoppers who want to differentiate themselves from the crowd.
2. Upcycling and Repurposing - As gadgets dominate lives, designers are looking to capitalize on the success of the tech industry. Many brands are incorporating technological themes such as circuitry patterns on furniture as a response to the consumer obsession with technology.
3. Miniaturization and Realism - The adoption of miniature recreations and models made to scale are innovative ways to repurpose discarded computer parts and create new aesthetics.
Industry Implications
1. Fashion - Companies can appeal to tech-savvy target markets by incorporating geeky or educational elements into their product designs, such as circuit board necklaces and headbands.
2. Art - Upcycling old circuit boards and other technological parts into sculptures and installations is a unique aesthetic style that repurposes technology jobs and promotes zero waste policies.
3. Furniture - The incorporation of circuitry patterns and LED lights into furniture designs is an innovative to attract tech-savvy customers.
7 Featured, 55 Examples:
1,155,302 Total Clicks
Date Range:
May 10 — Dec 10
Trending:
Warm
Consumer Insight Topics:
