The Moet Imperial Ice Launch Bottle is Gilded to Perfection
Allison Love — June 27, 2010 — Business
References: moet & bornrich.org
Moet & Chandon has just launched its newest venture, Moet Imperial Ice. This champagne is meant to be served over ice--a most untraditional way to enjoy sparkling wine.
The Moet Imperial Ice bottle looks every bit as luxurious as you'd expect, with an all-white bottle wrap detailed in gold. According to Born Rich, the champagne itself is a blend of pinot meunier, chardonnay and pinot noir, and its tasting notes include tropical fruits like mango and guava.
Implications - The Moet Imperial Ice launch bottle is a very unconventional bottle of champagne: the Moet Imperial Ice is meant to be served on ice. The Moet Imperial will unfortunately only be available a exclusive resorts.
The Moet Imperial Ice bottle looks every bit as luxurious as you'd expect, with an all-white bottle wrap detailed in gold. According to Born Rich, the champagne itself is a blend of pinot meunier, chardonnay and pinot noir, and its tasting notes include tropical fruits like mango and guava.
Implications - The Moet Imperial Ice launch bottle is a very unconventional bottle of champagne: the Moet Imperial Ice is meant to be served on ice. The Moet Imperial will unfortunately only be available a exclusive resorts.
Trend Themes
1. Luxury Champagne Packaging - Opportunities for packaging companies to create unique and luxurious packaging for champagne bottles.
2. Unconventional Consumption - Disruptive opportunities for beverage companies to introduce unconventional consumption methods for traditional products.
3. Tropical Flavor Trends - Opportunities for food and beverage companies to incorporate tropical fruit flavors into their products to cater to changing consumer preferences.
Industry Implications
1. Packaging Industry - The packaging industry can capitalize on the demand for unique and luxurious packaging designs for high-end beverages, such as champagne.
2. Beverage Industry - The beverage industry can develop new products and unconventional consumption methods to appeal to changing consumer preferences.
3. Food Industry - The food industry can incorporate tropical flavors, like mango and guava, into their products to cater to changing consumer preferences.
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