Showtime Promotes 'Weeds' With History of Cannabis
Tisah Tucknott — June 4, 2009 — Marketing
References: sho & digitalbuzzblog
This informative two-minute video on marijuana was created by Showtime network and serves to promote the fifth season premiere of the TV show “Weeds,” which airs on June 8th.
I never knew that cannabis has been around since 2727 B.C. when the Chinese used marijuana for medicine. Watch this video to learn more about the history of cannabis.
Implications - Using factual information to promote is a technique that's been around for a long time. Through this form of advertising, businesses can attain credibility and attract consumers into believing that they know their product and its effects. Considering the success of these types of ads, it can be anticipated that more of these types of promotion will appear in the future.
I never knew that cannabis has been around since 2727 B.C. when the Chinese used marijuana for medicine. Watch this video to learn more about the history of cannabis.
Implications - Using factual information to promote is a technique that's been around for a long time. Through this form of advertising, businesses can attain credibility and attract consumers into believing that they know their product and its effects. Considering the success of these types of ads, it can be anticipated that more of these types of promotion will appear in the future.
Trend Themes
1. Factual Advertising - Businesses can use factual information to promote their products, building credibility and attracting consumers.
2. Infotainment Marketing - Blend of informative content and entertainment is an effective way to engage and educate consumers about a product or service.
3. History-based Promotions - Promoting products by highlighting their historical context can create intrigue and generate interest among consumers.
Industry Implications
1. Entertainment - The entertainment industry can leverage informative and historical content to engage viewers and increase interest in TV shows, movies, or documentaries.
2. Health and Wellness - The health and wellness industry can use factual information about the history and benefits of certain products to promote their offerings and attract health-conscious consumers.
3. Consumer Goods - Consumer goods companies can incorporate historical context into their advertising campaigns to create a sense of authenticity and differentiate their products in the market.
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