Crazy catwalks and theatrical shows take fashion marketing to new heights
Implications - The fashion show is where buyers get their first experience of a designer, making it one of fashion’s most important marketing channels. To really stay in buyers’ minds, designers are focusing their efforts on attention-grabbing—if not completely bizarre—production and theatrics. Now, the “bigger” the show, the better, and the runway is becoming a stage where anything and everything can happen.
Trend Themes
1. Spectacle Fashion Shows - Designers are focusing on outlandish production, using unconventional venues and methods to make their shows bigger and bolder for greater impact.
2. Innovative Venue Shows - Fashion shows are being held in unusual or unexpected locations, providing new opportunities for event planning and brand promotion.
3. Interactive Fashion Shows - Fashion shows are moving towards interactive and immersive experiences, using technology and creative methods for audience engagement.
Industry Implications
1. Event Planning - As fashion shows move towards unconventional venues and spectacle shows, event planners can capitalize on this trend by brainstorming new venue ideas and production concepts.
2. Fashion Design - The focus on spectacle and creativity in fashion shows provides an opportunity for designers to experiment with new techniques and styles.
3. Marketing and Advertising - Interactive and immersive fashion shows present innovative opportunities for marketing and advertising campaigns that engage and excite consumers.
8 Featured, 64 Examples:
1,602,558 Total Clicks
Date Range:
Mar 10 — Jan 11
Trending:
Warm
Consumer Insight Topics:
