Gamers merge digital lifestyles with reality by personalizing their gaming systems
Implications - Many consumers immerse themselves in the world of video games as they provide the ability to express one’s individuality and shut out the stresses of daily life. Now, through customized consoles and gaming systems, gamers are going beyond the basic activity of gaming and seeking ways to incorporate their real-world preferences into their online lives. Custom consoles express a gamer’s individuality while also allowing two disparate worlds to meet.
Trend Themes
1. Customization - Gamers are seeking ways to incorporate their real-world preferences into their online lives through customized consoles and gaming systems.
2. Niche Markets - Companies can appeal to particular niche markets by determining what their ideals are, and then manufacturing tailored products that reflect them.
3. Intimidating Console Cases - Console cases that have a badass look with a unique design and color scheme are tailored towards the hardcore gamers.
Industry Implications
1. Gaming Industry - Gaming companies can incorporate customizable and personalized features into their consoles and systems to attract gamers who want to express their individuality.
2. Tech Industry - Tech companies can collaborate with gaming companies to create customized consoles and gaming systems that appeal to niche markets and incorporate new technology.
3. Design Industry - Design companies can collaborate with gaming and tech companies to create unique and aesthetically pleasing console cases that appeal to hardcore gamers and niche markets.
6 Featured, 32 Examples:
428,306 Total Clicks
Date Range:
Nov 09 — Jan 11
Trending:
Warm
Consumer Insight Topics:
