Creative advertisers infuse print ads with interactive qualities
Implications - Some argue that print is a dead medium, but advertisers creating interactive, consumer-engaging print ads beg to differ. Truly creative ad agencies are making their paper print ads interactive, including elements like foldable merchandise and QR codes. Brands are able to better create top-of-mind awareness as consumers receive tangible takeaways that maximize engagement.
Trend Themes
1. Interactive Print Ads - The incorporation of interactive and experiential elements into traditional print advertising.
2. Upcycled Materials - The use of recycled and repurposed materials to create new products.
3. Augmented Reality - Utilizing technology to enhance the consumer's real-life experience.
Industry Implications
1. Advertising - Innovating traditional methods of advertising to better engage consumers and create strong brand awareness.
2. Fashion - Using upcycled materials to reduce waste and create unique and sustainable fashion products.
3. Technology - Exploring new ways to incorporate technology to enhance consumer experiences and create innovative products.
7 Featured, 61 Examples:
2,177,545 Total Clicks
Date Range:
Jul 10 — Jan 11
Trending:
Warm
Consumer Insight Topics:
