Toast-Its Greetings are Cards that Act Like Wine Labels
Marissa Liu — December 22, 2009 — Lifestyle
References: toast-its
Toast-Its greetings are an ingenious idea. These awesome labels let you say what you want by wrapping around the existing wine bottle labels and allowing you to add a personal touch (or message) along with the label's greeting.
Perfect packaging and gift wrapping Toast-Its greetings make giving wine a lot more fun and personal. Toast-Its greetings would also make awesome labels for those who brew their own wine.
Implications - Youth consumers are on the lookout are quirky products that stand out from their competitors with creativity. This stems from a desire to express their individuality and uniqueness. Companies can build a lasting relationship with this demographic by creating ads and products that make them feel individual.
Perfect packaging and gift wrapping Toast-Its greetings make giving wine a lot more fun and personal. Toast-Its greetings would also make awesome labels for those who brew their own wine.
Implications - Youth consumers are on the lookout are quirky products that stand out from their competitors with creativity. This stems from a desire to express their individuality and uniqueness. Companies can build a lasting relationship with this demographic by creating ads and products that make them feel individual.
Trend Themes
1. Personalized Wine Label Greetings - Opportunity to create personalized wine labels that allow individuals to add a personal touch and message, catering to the desire for individuality and uniqueness.
2. Creative Packaging for Wine Gifts - Opportunity to innovate in wine packaging by creating fun and personalized labels that make giving wine more fun and memorable.
3. Quirky Products for Youth Consumers - Opportunity to target youth consumers with quirky and unique products that stand out from competitors and allow individuals to express their individuality.
Industry Implications
1. Wine Packaging - Opportunity for wine packaging industry to incorporate personalized labels and creative designs to enhance the gifting experience.
2. Greeting Cards - Opportunity for greeting card industry to expand into the wine market by offering greetings that can be wrapped around wine bottles.
3. Personalized Gifts - Opportunity for personalized gift industry to expand into the wine market by providing customized wine labels that cater to individual preferences.
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