Interactivity becomes essential in the culinary experience
Implications - Because competition in the food service industry calls for players to be on top of the latest innovations, more and more restaurants are combining computers and cuisine to provide patrons with an interactive, digital experience every time they visit. Apps and other digital devices are being applied to menus, wait staff and more, adding a modern touch to mealtime to enhance engagement and brand loyalty among customers.
Trend Themes
1. Interactive Dining Experiences - More and more restaurants are incorporating digital devices and apps to menus and waitstaff to provide new and interactive dining experiences, encouraging brand loyalty.
2. Innovation in Restaurant Technology - Technology is being integrated into more aspects of restaurant service, from menus and wine lists, to tabletop ordering systems.
3. Paperless Media Consumption - Digital devices are being used to replace traditional newspapers and media outlets in cafes and restaurants in a move towards going green and more eco-friendly alternatives.
Industry Implications
1. Food Service Industry - Restaurants and bars can innovate their business models by incorporating digital devices and apps to menus and waitstaff to provide new and interactive dining experiences, encouraging brand loyalty.
2. Hospitality and Tourism Industry - Tabletop ordering systems and interactive dining experiences could enhance customer experience in hotels and other travel destinations.
3. Media and Advertising Industry - Paperless media consumption through the use of digital devices such as iPads could pave the way for more innovative advertising and promotional strategies.
6 Featured, 53 Examples:
954,494 Total Clicks
Date Range:
May 10 — Dec 11
Trending:
Warm
Consumer Insight Topics:
