Day of the Dead Living Dead Dolls Are a Macabre Way to Celebrate
John Charles — September 27, 2010 — Life-Stages
References: mezcotoyz
You wouldn’t normally expect to find dolls with names like Santaria or El Luchador Muerto in your local toy store, but thanks to one New York toy company you can -- at least, for a little while.
The Living Dead Dolls have turned their attention to the holiday and given it their own darkly unique twist. Inspired by the colorful sugar skulls that are a focal point of the holiday, Mezco Toyz created five unique Day of the Dead-themed figures for its 20th series of Living Dead Dolls and a crimson and black variant series of the dolls that's limited to 300 sets.
The Living Dead Dolls have turned their attention to the holiday and given it their own darkly unique twist. Inspired by the colorful sugar skulls that are a focal point of the holiday, Mezco Toyz created five unique Day of the Dead-themed figures for its 20th series of Living Dead Dolls and a crimson and black variant series of the dolls that's limited to 300 sets.
Trend Themes
1. Day of the Dead-themed Toys - The trend for macabre toys is growing, offering opportunities for companies to innovate on traditional holidays.
2. Limited Edition Toy Series - Creating limited edition series offers opportunities for companies to create exclusivity and drive demand for collectibles.
3. Inspired by Cultural Festivals - Drawing inspiration from cultural festivals creates opportunities for companies to incorporate cultures and traditions into their products.
Industry Implications
1. Toy Manufacturing - Toy manufacturers can capitalize on the trend for macabre toys, including limited edition series inspired by cultural festivals.
2. Collectibles Market - The collectibles market can benefit from the trend for limited edition toy series inspired by cultural festivals.
3. Cultural Festivals and Traditions - Cultural festivals and traditions can be incorporated into products, including toys, to broaden their appeal and attract new consumers.
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