Brands turn to extreme minimalism with simplified logos and packaging design
Implications - Brands are applying extreme minimalism to logo and packaging design, often relying on loyalty and brand recognition to maintain sales and awareness. While "discreet consumerism" had logo-averse consumers looking to unbranded merchandise, in this case they are simply looking for cleaner details, sharper focus and less "in-your-face" selling.
Trend Themes
1. Minimalist Design - Brands are simplifying their logos and packaging designs, creating a cleaner look that appeals to consumers who are tired of being bombarded with in-your-face marketing.
2. Subculture-inspired Design - Taking influence from subcultures imbues products with distinction and alternative appeal that customers will recognize.
3. Logo Simplification - Design firms are taking already established product logos and stripping them down to their bare minimums to give them a minimalistic and refreshed look.
Industry Implications
1. Packaging Industry - The trend towards minimalist design in packaging is something for packaging companies to consider when developing new designs for clients.
2. Logo Design Industry - Brands taking a minimalist approach to logo design opens up opportunities for logo designers to offer their services.
3. Beverage Industry - The use of minimalist design and black packaging in the Basanti Tea line shows that there is opportunity for beverage companies to rebrand and stand out on shelves.
