Alternative Christmas tree options are novel and eco-friendly
Implications - Having a Christmas tree is an integral part of holiday decorating, but more consumers are looking to eco-friendly and novel alternatives to the living, breathing aboreal. Available today is everything from plastic to cardboard tannenbaums for environmentally friendly celebrating, while at the same time brands are appealing to novelty by creating things like drink barrel trees and toy brick trees, which also serve to cultivate a company's branding and marketing message.
Trend Themes
1. Sustainable Holidecor - The trend towards sustainable holidecor is disrupting traditional Christmas tree options and creating an opportunity for design companies to develop modern and sustainable alternatives.
2. Novelty Trees - The demand for novelty Christmas trees is disrupting traditional ideas of what a Christmas tree should look like and creating opportunities for brands to develop unique and creative branding and marketing messages.
3. Eco-friendly Holidecor - The desire for eco-friendly holidecor is disrupting traditional Christmas tree options and creating an opportunity for companies to capitalize on the trend towards sustainable products.
Industry Implications
1. Design Industry - The trend towards sustainable and novel holidecor options is creating an opportunity for design companies to develop modern and unique Christmas tree alternatives.
2. Marketing Industry - The trend towards novelty trees is creating opportunities for brands to develop unique and creative branding and marketing messages.
3. Sustainable Products Industry - The trend towards eco-friendly holidecor is creating an opportunity for companies to capitalize on the trend towards sustainable products.
6 Featured, 28 Examples:
626,500 Total Clicks
Date Range:
Jan 11 — Dec 11
Trending:
Warm
Consumer Insight Topics:
