Gourmet meal kits start expanding to elaborate dessert options
Implications - With the rise of meal kit subscription boxes, consumers are getting comfortable creating elaborate meals for themselves, and are now seeking to extend this newfound confidence to the realm of desserts. While baking kits have been around for a while, what sets these apart is the drive for creativity and gastronomic ambition – not something that can be easily made without the help of an expertly assembled kit. Either fitting the bill for restaurant-quality gourmet confections or health-conscious yet still indulgent treats, these curated desserts allow consumers to try their hand and seemingly intimidating delights.
Workshop Question - How has your brand integrated elements of maker culture into your business, products or services?
Trend Themes
1. Rise of Meal Kit Subscription Boxes - As the popularity of meal kit subscription boxes continues to grow, consumers are seeking to extend their newfound confidence in cooking to elaborate desserts.
2. DIY Baking Kits - The demand for DIY baking kits allows consumers to experiment with various ingredients at home while providing a sense of accomplishment and convenience
3. Single-serve Baking Kits - Consumers are looking for convenient and easy-to-make, pre-packaged baking kits that provide just enough portions of treats to indulge without having excessive leftovers.
Industry Implications
1. Food and Beverage - Innovative kit confectionery is transforming the dessert industry and providing consumers with easy-to-make, quality desserts from home.
2. Retail Industry - DIY baking kits are gaining popularity among consumers, providing an opportunity for retailers to create a new revenue stream and capitalize on consumers' interest in experiential purchases.
3. Hospitality Industry - Hotels or resorts can provide unique kits as in-room amenities or branded corporate gifts for their guests, providing not just convenience but an elevated guest experience.
7 Featured, 60 Examples:
122,838 Total Clicks
Date Range:
Jun 15 — Jun 17
Trending:
Warm
Consumer Insight Topics:
