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New Denim Outerwear

Designers encourage personalization of the classic jean jacket silhouette

Implications - As consumers look for ways to emphasize individual personality while sticking to staples capable of going from the office to an evening out, many are selecting designer denim jackets that offer unique customizable features or that boast limited edition status from cult brands. Highlighting one of the safer ways one can transform a conventional piece into an outfit-altering fashion statement, this progression underlines the continued influence of the DIY movement, as well as the connection between personalization and exclusivity in the mind of the consumer.
Workshop Question - Where can you provide a sense of customization in your offerings?
Trend Themes
1. Co-branded Apparel - Collaborative denim jackets and apparel by popular designers allows for personalization and exclusivity, showcasing the influence of the DIY movement.
2. Graphic Designs - Bold graphics and unique designs on denim jackets by popular brands such as Levi's create modern and innovative styles that align with punk-influenced aesthetics and streetwear fashion.
3. Luxury Pet-themed Apparel - Limited-edition denim jackets by Gucci featuring cat and dog embroidery as well as other unique designs showcase the appeal of high-end and personalized clothing items that reflect the wearer's love for their pets.
Industry Implications
1. Fashion and Apparel - The fashion industry can look to co-branded and personalized apparel, bold graphic designs, and luxury-themed styles for inspiration and innovation opportunities.
2. Lifestyle and Pet Care - Pet owners and lifestyle brands can leverage the obsession with pet-themed, limited-edition clothing to create engaging and exclusive products.
3. Streetwear and Urban Fashion - Youth fashion and streetwear industry can leverage collaborations between designers and brands to create new and innovative styles that resonate with the urban culture and punk-inspired aesthetics.
4.6
Score
Popularity
Activity
Freshness
Patterns
Megatrends
6 Featured, 46 Examples:
161,621 Total Clicks
Date Range:
Nov 16 — Mar 17
Trending:
Warm

Featured Examples

Graphic Double Bunny Jackets
Graphic Double Bunny Jackets
Levi's Trucker Jacket Was Given a Bold Update with Kinfolk's Help
After joining with UNDERCOVER for a fresh rework of the Levi’s Trucker Jacket, the iconic denim brand has joined with Kinfolk, a Brooklyn-based menswear and lifestyle brand. Due to the... MORE
Western-Themed Designer Apparel
Western-Themed Designer Apparel
A Teaser of the Vetements Supreme Spring/Summer Line Was Released
The collaborative Vetements Supreme collection has been highly anticipated among streetwear and designer fashion fans since the very idea of it was made public last year. So far, the only image... MORE
Co-Branded Trucker Jackets
Co-Branded Trucker Jackets
This New Levi's & UNDERCOVER Series Tributes a Style's 50th Anniversary
In 2017, the iconic ‘Trucker Jacket’ will celebrate its 50th year—which is what prompted this new Levi’s and UNDERCOVER collaborative series. Staying true to the original&#... MORE
Collaborative Korean Rapper Apparel
Collaborative Korean Rapper Apparel
G-Dragon's PEACEMINUSONE Label Joined with VERBAL and AMBUSH
G-Dragon, a South Korean rapper, singer-songwriter, fashion icon and the founder of PEACEMINUSONE, worked with VERBAL and AMBUSH on a series of distressed denim jackets and jeans for men. In addition,... MORE
Pet-Branded Luxury Jackets
Pet-Branded Luxury Jackets
These Limited-Edition Gucci Jackets Feature Embroidered Cats and Dogs
These Gucci jackets were made for Dover Street Market, a multilevel fashion retailer that’s based in London, England. All of these pieces from the limited-edition series feature obscure... MORE
Co-Branded Denim Jackets
Co-Branded Denim Jackets
This Levi's Jacket Was Made with olette & Ceizer for a New Capsule Line
Recently, ‘colette,’ a concept store that’s based in Paris and ‘Ceizer,’ a typography studio, joined to help design a unique Levi’s jacket to be a part of its &#... MORE

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