The Ben & Jerry's Non-Dairy Ice Cream Flavors are an Indulgent Option
Michael Hemsworth — February 18, 2017 — Lifestyle
References: brandeating
Those who either practice a dairy-free diet or who are lactose intolerant will rejoice at the announcement of the Ben & Jerry's Non-Dairy Ice Cream flavors. Including the flavors Caramel Almond Brittle, Cherry Garcia and Coconut Seven Layer Bar, ice creams are indulgently packed with ingredients that are all free from dairy.
Mainstream brands are beginning to expand product offerings in order to expand market reach and respond to the expectations of evolving consumer habits and preferences. The Ben & Jerry's Non-Dairy Ice Cream flavors come as a great example of how this is occurring by offering familiar options in a free-from form. The release also offers a touch of prestige as the Caramel Almond Brittle variety is exclusively available in the non-dairy collection.
Mainstream brands are beginning to expand product offerings in order to expand market reach and respond to the expectations of evolving consumer habits and preferences. The Ben & Jerry's Non-Dairy Ice Cream flavors come as a great example of how this is occurring by offering familiar options in a free-from form. The release also offers a touch of prestige as the Caramel Almond Brittle variety is exclusively available in the non-dairy collection.
Trend Themes
1. Dairy-free Indulgence - The trend for dairy-free options in indulgent food and drink options is growing as a result of expanding consumer preferences and market reach
2. Brand Expansion - Mainstream brands are expanding their product offerings to respond to the evolving preferences of their customers, particularly in the area of free-from options
3. Exclusivity in Non-dairy - Brands are beginning to offer exclusivity within non-dairy product ranges as a way to create a point of difference and offer greater customer appeal
Industry Implications
1. Dairy-free Desserts - The dessert industry, particularly within the ice cream segment, is currently seeing growth in dairy-free options as a result of evolving consumer habits
2. Mainstream Food Brands - Mainstream food brands are expanding their product offerings to include free-from options in order to appeal to evolving consumer preferences and expand market reach
3. Specialty Food/milk Alternatives - Specialty food brands, particularly those offering milk alternatives, are seeing growth as a result of consumers seeking free-from options as part of their dietary and lifestyle preferences
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