J. Crew Collaborated with Compartes on Festive Holiday Chocolates
Laura McQuarrie — December 22, 2016 — Business
References: compartes & hellogiggles
For this holiday season, J. Crew collaborated with Compartés for the creation of three holiday chocolates, which are being sold to customers during Christmastime.
The festive retail brand's chocolates are packaged with wrappers that resemble tartan wrapping paper that matches the all-new J. Crew Tartan print. These festive holiday chocolates can be found in Chocolate Coffee Crunch, Chocolate Pretzels Bar and Chocolate S'Mores Bar varieties, all of which will appeal to those with a sweet tooth.
Hello Giggles reports that the limited-edition J CREW X COMPARTES chocolates are even being offered to consumers in-store, so that they can snack as they shop. For those who can't make it to a J. Crew location in Los Angeles or New York City, the collaborative chocolates are also being sold online.
The festive retail brand's chocolates are packaged with wrappers that resemble tartan wrapping paper that matches the all-new J. Crew Tartan print. These festive holiday chocolates can be found in Chocolate Coffee Crunch, Chocolate Pretzels Bar and Chocolate S'Mores Bar varieties, all of which will appeal to those with a sweet tooth.
Hello Giggles reports that the limited-edition J CREW X COMPARTES chocolates are even being offered to consumers in-store, so that they can snack as they shop. For those who can't make it to a J. Crew location in Los Angeles or New York City, the collaborative chocolates are also being sold online.
Trend Themes
1. Collaborative Branding - Opportunity for companies to collaborate and co-create products with other brands, creating unique offerings for customers.
2. Limited-edition Partnerships - Creating limited-edition products in collaboration with other brands, creating exclusivity and appeal to consumers.
3. In-store Snacking Experience - Opportunity to enhance the retail experience by offering snack options to customers in-store, creating a more enjoyable and convenient shopping experience.
Industry Implications
1. Retail - Retailers can explore collaborations with other brands to create unique products and increase customer engagement.
2. Food and Beverage - Food and beverage companies can explore partnerships with retail brands to create co-branded products and expand their product offerings.
3. E-commerce - E-commerce platforms can facilitate the sale of limited-edition and collaborative products, offering convenience to customers who can't access physical stores.
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