This LEGO Store Produces Custom Lego Kits in a Child's Likeness
Laura McQuarrie — February 22, 2017 — Life-Stages
References: adweek
At the LEGO store in London's Leicester Square, LEGO fans of all ages have the chance to step into the Mosaic Maker and create a custom LEGO self-portrait kit in their image.
The Mosaic Maker seems to be a magic machine that's like a cross between a photo booth and a vending machine, in the sense that it takes a headshot and dispenses a pre-boxed kit.
Although it seems like there is a high level of customization at play here, the only thing that's created on the spot is a five-color poster-print out that can be used to direct one in assembling just 2,304 of the blocks in the 4,502-piece kit. For a price of $125, one receives thousands of LEGO blocks and a customized print.
The Mosaic Maker seems to be a magic machine that's like a cross between a photo booth and a vending machine, in the sense that it takes a headshot and dispenses a pre-boxed kit.
Although it seems like there is a high level of customization at play here, the only thing that's created on the spot is a five-color poster-print out that can be used to direct one in assembling just 2,304 of the blocks in the 4,502-piece kit. For a price of $125, one receives thousands of LEGO blocks and a customized print.
Trend Themes
1. Personalized Building Block Kits - The trend of personalized building block kits allows customers to create custom LEGO kits in their own likeness, offering a unique and memorable experience.
2. Mosaic Maker Technology - The Mosaic Maker machine combines photo booth and vending machine elements to produce custom LEGO self-portrait kits, showcasing the potential of innovative technology in the toy industry.
3. Interactive Retail Experiences - The LEGO store's Mosaic Maker demonstrates the growing importance of interactive in-store experiences, providing a valuable opportunity for retailers to engage customers in a personalized way.
Industry Implications
1. Toy Manufacturing - The personalized building block kits trend presents a disruptive innovation opportunity for toy manufacturers to tap into the demand for customized play experiences and increase customer engagement.
2. Photography and Printing - Mosaic Maker technology opens up possibilities for photographers and printing companies to partner with LEGO stores and offer customized printouts for customers, expanding their range of services.
3. Retail and Consumer Goods - The rise of interactive retail experiences, like the Mosaic Maker, presents a disruptive innovation opportunity for retailers to create unique and memorable in-store experiences that drive customer loyalty and sales.
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