Bombay Sapphire's 'Tonic Journey' Helps You Make Your Own Drink
Laura McQuarrie — June 9, 2015 — Tech
References: bombaysapphire & idigitaltimes
With a new app called 'Tonic Journey,' Bombay Sapphire is hoping to inspire new possibilities the next time you make your own drink with its products. Through this app, consumers are able to answer a series of questions that will factor into developing an understanding of a user's "emotional profile" and flavor preference. Questions attempt to gauge how adventurous a consumer is, as well as if they prefer a botanical flavor or something else entirely.
With this app, the idea is that bartenders are better able to use their creativity to craft drinks based on a drinker's likes. Another handy tool for mixologists available in-app is a guide to the molecular structure of flavors and details of the best pairings.
At the end of the Tonic Journey, there's even the chance to name your customized tonic.
With this app, the idea is that bartenders are better able to use their creativity to craft drinks based on a drinker's likes. Another handy tool for mixologists available in-app is a guide to the molecular structure of flavors and details of the best pairings.
At the end of the Tonic Journey, there's even the chance to name your customized tonic.
Trend Themes
1. Personalized Drink Experiences - Opportunity to create customized drinks based on consumer's flavor preferences and emotional profile.
2. Emotional Profile Analysis - Opportunity to analyze consumer's emotional profile to understand their preferences and craft tailored drink experiences.
3. Molecular Flavor Pairings - Opportunity to explore the molecular structure of flavors and discover unique drink combinations.
Industry Implications
1. Beverage Industry - Disruptive innovation opportunities include creating personalized drink experiences based on consumer preferences, as well as analyzing emotional profiles to better understand target markets.
2. Hospitality Industry - Disruptive innovation opportunities include leveraging the Tonic Journey app to enhance mixology skills and create personalized drink experiences for customers.
3. Mobile App Industry - Disruptive innovation opportunities include developing apps that analyze emotional profiles and provide personalized recommendations for various industries, including the beverage and hospitality sectors.
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