'The S'More' by Liddabit Sweets is a Fresh Take on a Fireside Favorite
Laura McQuarrie — October 21, 2016 — Lifestyle
References: shop.liddabitsweets
In addition to making a variety of unique and unusual caramel treats, Liddabit Sweets also makes a few candy bar confections like this s'mores bar.
Aptly named 'The S'More,' this chocolate treat features all of the elements of the classic campfire treat, but in a completely reinvented way. On the inside of this chocolate-covered sweet, there are layers of homemade graham cracker, smoky chocolate ganache and bruléed marshmallows, which puts a sophisticated spin on a childhood favorite. The entirety of this Liddabit Sweets product is made with simple ingredients that are all easily recognized and pronounced, unlike so many in the confectionery industry.
With the rise of foodie culture, many consumers are becoming interested in seeing their favorite foods reinvented in ways that converge their flavors and forms with other familiar items.
Aptly named 'The S'More,' this chocolate treat features all of the elements of the classic campfire treat, but in a completely reinvented way. On the inside of this chocolate-covered sweet, there are layers of homemade graham cracker, smoky chocolate ganache and bruléed marshmallows, which puts a sophisticated spin on a childhood favorite. The entirety of this Liddabit Sweets product is made with simple ingredients that are all easily recognized and pronounced, unlike so many in the confectionery industry.
With the rise of foodie culture, many consumers are becoming interested in seeing their favorite foods reinvented in ways that converge their flavors and forms with other familiar items.
Trend Themes
1. Foodie-driven Confections - The rise of foodie culture has created opportunities for confectionery companies to reinvent classic treats in unique and unconventional ways.
2. Simplification of Ingredients - Consumers are seeking confectionery products made with simple, recognizable ingredients, presenting opportunities for companies to create healthier and more natural options.
3. Flavor Fusion - Consumers are looking for treats that combine different flavors and forms, opening up possibilities for confectionery companies to innovate with novel taste combinations.
Industry Implications
1. Confectionery - The confectionery industry can tap into the foodie-driven trend by creating new and exciting confections that cater to the adventurous palate of consumers.
2. Natural and Organic - The demand for confectionery products made with simple and recognizable ingredients creates opportunities for the natural and organic industry to provide healthier alternatives.
3. Food and Beverage - The flavor fusion trend opens doors for the food and beverage industry to collaborate with confectionery companies in creating unique taste experiences.
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