Craft & Crumb Makes It Easy for Consumers to Bake and Decorate Cakes at Home
Katherine Pendrill — March 16, 2017 — Lifestyle
References: craftandcrumb & thememo
In an effort to help consumer bake delicious and beautiful cakes at home, a pair of moms founded a company called 'Craft & Crumb' that delivers DIY cake kits right to the door of consumers.
Craft & Crumb is similar to meal delivery services such as HelloFresh, in that the focus is on using high-quality ingredients and simple recipes to help consumers cook more food at home. Each cake kit comes with disposable cake baking pans, dry cake mix, icing sugar for buttercream, coloring and all the decorations needed to make a gourmet cake. This means that consumers can easily bake something that is not just delicious, but also just as beautiful as something they might normally purchase from a specialty bake shop.
Craft & Crumb is similar to meal delivery services such as HelloFresh, in that the focus is on using high-quality ingredients and simple recipes to help consumers cook more food at home. Each cake kit comes with disposable cake baking pans, dry cake mix, icing sugar for buttercream, coloring and all the decorations needed to make a gourmet cake. This means that consumers can easily bake something that is not just delicious, but also just as beautiful as something they might normally purchase from a specialty bake shop.
Trend Themes
1. DIY Baking Kits - Craft & Crumb's DIY cake kits offer a convenient solution for consumers to bake and decorate cakes at home.
2. Meal Delivery Services for Desserts - Craft & Crumb's concept of delivering high-quality cake kits mirrors the success of meal delivery services like HelloFresh.
3. Home Baking Revolution - Craft & Crumb's DIY cake kits tap into the growing trend of consumers wanting to bake gourmet cakes at home.
Industry Implications
1. Food Delivery Services - Craft & Crumb's DIY cake kits align with the food delivery industry's focus on convenience and quality ingredients.
2. Baking and Confectionery - Craft & Crumb's innovative cake kits disrupt the traditional baking and confectionery industry by enabling consumers to create gourmet cakes at home.
3. Home Cooking and Baking - Craft & Crumb's DIY cake kits contribute to the trend of more people embracing home cooking and baking as a hobby.
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