Portable coffee replacements make it easy to stay caffeinated
Implications - As consumers seek convenient forms of energy, the typical cup of coffee is being reformatted as a portable snack that can help fuel a busy day without spills or mess. This shift towards handheld coffee products demonstrates an increasing desire for alternative sources of caffeine that are easier to consume on-the-go.
Workshop Question - How are you aligning yourself with your consumer's priorities and lifestyle preferences?
Trend Themes
1. Portable Caffeine - There is an increasing desire for alternative sources of caffeine that are easier to consume on-the-go.
2. Innovative Coffee Products - Consumers of coffee are seeking new ways to enjoy their favorite on-the-go drinks.
3. Caffeine Infused Snacks - Rising popularity of global coffee culture has led to inclusion of caffeine in snack bars, chocolate treats, granola bars and yogurts.
Industry Implications
1. Food and Beverage - Alternative forms of caffeine delivery are disrupting this industry with more convenience and portability
2. Health and Wellness - With the inclusion of beneficial vitamins such as B vitamins, there is an opportunity for disruptive innovation in the wellness industry.
3. Technology - Technology can play a role in creating new delivery mechanisms for caffeine or developing new products that maximize caffeine delivery.
