Nature-inspired aesthetics resonate with the desire to connect with life
Implications - The hypothesis that humans have an inherent desire to seek connection with nature, known as biophilia, is being consciously integrated into product design. Looking to create association between a sense of wellness with their products, brands across industries are leveraging the beauty of the natural world to entice consumers engulfed by the modern digital era. This stylistic deviation taps into the consumer preference towards authenticity and getting in touch with one’s roots.
Workshop Question - How can your brand offer an authentic consumer experience?
Trend Themes
1. Biophilic Design - Brands across industries are leveraging the beauty of the natural world to entice consumers engulfed by the modern digital era.
2. Landscape-inspired Products - Designers are creating products such as clothes, cosmetics, and even cereals that are inspired by the landscapes and natural environments they inhabit.
3. Natural Fitness Facilities - Biofit will launch a natural gym pop-up for a limited time in early January, made up of a large amount of vegetation and other natural elements.
Industry Implications
1. Interior Design - The focus on biophilic design emphasizes the importance of incorporating nature-inspired elements in interior design.
2. Fashion and Beauty - The trend of landscape-inspired clothing and cosmetics demonstrates a growing desire to connect with nature and incorporate it into personal style and beauty routines.
3. Health and Wellness - The creation of natural fitness facilities and the emphasis on nature in branding communicates a commitment to holistic health and wellness.
6 Featured, 54 Examples:
170,575 Total Clicks
Date Range:
Oct 15 — Mar 17
Trending:
Warm
Consumer Insight Topics:
