Wixon Inc. Now Offers Gluten-Free Seasonings and Baking Mixes
Katherine Pendrill — March 16, 2017 — Lifestyle
References: wixon & preparedfoods
With a growing number of consumers cutting back on gluten or eliminating it from their diet entirely, Wixon Inc. has added a new lineup of gluten-free seasonings and baking mixes to its portfolio.
Wixon's new gluten-free mixes are specialty products that the company has carefully managed from sourcing to handling to testing, in order to ensure that there is no cross-contamination. This entails segregated storage areas, segregated operations and rigorous product testing. As VP of quality and technical services Tim Sonntag explains, "Wixon’s new gluten-free offerings can be trusted to incorporate our flavor technology expertise with the assurance of our stringent quality and safety criteria."
With delicious options ranging from Gluten-Free Seasoned Pizza Crust Mix to Gluten-Free Honey Butter Corn Bread Mix, Wixon's mixes are perfect for those eliminating gluten from their diet.
Wixon's new gluten-free mixes are specialty products that the company has carefully managed from sourcing to handling to testing, in order to ensure that there is no cross-contamination. This entails segregated storage areas, segregated operations and rigorous product testing. As VP of quality and technical services Tim Sonntag explains, "Wixon’s new gluten-free offerings can be trusted to incorporate our flavor technology expertise with the assurance of our stringent quality and safety criteria."
With delicious options ranging from Gluten-Free Seasoned Pizza Crust Mix to Gluten-Free Honey Butter Corn Bread Mix, Wixon's mixes are perfect for those eliminating gluten from their diet.
Trend Themes
1. Gluten-free Products - The growing number of consumers cutting back on gluten or eliminating it from their diet presents an opportunity for companies to develop and offer more gluten-free options.
2. Specialty Food - The demand for specialty food products, such as gluten-free baking mixes, is increasing as more consumers adopt specific dietary preferences or restrictions.
3. Rigorous Quality Control - Companies that can ensure strict quality control measures and eliminate cross-contamination in the production of gluten-free products have a disruptive innovation opportunity in the market.
Industry Implications
1. Food Manufacturing - Food manufacturers can capitalize on the trend of gluten-free baking mixes by expanding their product lines to include more gluten-free options.
2. Health and Wellness - The health and wellness industry can leverage the growing demand for gluten-free products by offering services and resources that support individuals adopting gluten-free diets.
3. Flavor Technology - Companies specializing in flavor technology can innovate and create unique gluten-free baking mixes to cater to the specific taste preferences of consumers.
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