Healthyish Foods' Organic Baking Kits Encourage Indulging in Moderation
Laura McQuarrie — May 16, 2017 — Lifestyle
Healthyish Foods sets itself apart by selling organic, single-serve baking kits that can be made at home in less than 15 minutes.
As Healthyish Foods' creator Sarah Thomas-Drawbaugh says: "I started the company because I love dessert, but I don't want to have a full tray of brownies or an entire cake sitting around beckoning."
Each baking kit provides just enough pre-measured frosting, toppings and organic cake mixes in a range of flavors to make a small baking cup-sized treat. In keeping with its brand name, Healthyish Foods works in good-for-you ingredients like beet powder and turmeric, which help to add both color and nutritional value to the cakes. Alongside its range of organic cake mixes, Healthyish Foods is also planning to launch brownie mixes.
As Healthyish Foods' creator Sarah Thomas-Drawbaugh says: "I started the company because I love dessert, but I don't want to have a full tray of brownies or an entire cake sitting around beckoning."
Each baking kit provides just enough pre-measured frosting, toppings and organic cake mixes in a range of flavors to make a small baking cup-sized treat. In keeping with its brand name, Healthyish Foods works in good-for-you ingredients like beet powder and turmeric, which help to add both color and nutritional value to the cakes. Alongside its range of organic cake mixes, Healthyish Foods is also planning to launch brownie mixes.
Trend Themes
1. Single-serve Baking Kits - As people become more health-conscious and conscious of food waste, there is an opportunity to create single-serve baking kits that provide a convenient, portion-controlled option for indulging in desserts without committing to a full tray.
2. Organic Ingredients - With growing concern about the impact of artificial ingredients on health, there is an opportunity to innovate and create baking kits using organic and all-natural ingredients, enabling consumers to indulge in desserts with less guilt.
3. Customizable Flavor Offerings - There is room to disrupt the baking market by introducing unique and customizable flavor offerings, as consumers become more experimental and seek adventurous baking experiences.
Industry Implications
1. Food Delivery Services - Single-serve baking kits are a perfect fit for the meal kit delivery model, and there is opportunity for innovative startups to offer these kits as a dessert option for people who prefer to cook at home.
2. Organic Food Industry - With the growing demand for organic ingredients, there is an opportunity for entrepreneurs to build businesses that prioritize organic, all-natural ingredients for baking kits in this expanding market.
3. Baking Industry - Existing baking companies can disrupt the market by creating convenient and portion-controlled options, like single-serve kits, for those who crave indulgent desserts but also want to eat more responsibly.
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