Fabric innovations allow designers to create reinvent staples with denim
Implications - Given that consumers are more likely than ever to self-educate on topics such as fabric origin before making a fashion purchase, brands are designing creative takes on conventional pieces made from the versatile contemporary denim available today. Similar to how athleisure designers are moving toward designing apparel that resembles regular clothes while boasting the breathability and comfort of workout attire, this shift highlights the willingness of consumers to reimagine fashion norms in favor of simplicity and functionality.
Workshop Question - How can you accommodate consumers as they become increasingly knowledgeable through digital connectivity?
Trend Themes
1. Denim Innovations - Denim innovations allow designers to create reinvented denim staples with unique features, such as denim basketball sneakers and denim-inspired sweatpants.
2. Vintage Revival - Brands are tapping into Americana nostalgia by creating denim lines and rodeo-inspired denim fashion collections, like Tommy Jeans' vintage-inspired Spring/Summer 2018 collection and Diesel's all-denim fashion line with Shayne Oliver.
3. Athleisure Crossover - Denim clothing is becoming more comfortable and functional, with sweatpant-style jeans, parachute-inspired jackets, and the trend towards designing denim that resembles regular clothes while boasting the breathability and comfort of workout attire.
Industry Implications
1. Fashion - Fashion brands are capitalizing on denim as a staple in their collections, with new denim designs and techniques that allow for unique features and comfort.
2. Sportswear - The athleisure trend has influenced denim innovations that focus on comfort and functionality, with brands incorporating performance stretch denim and workout-inspired features into their new denim lines.
3. Retail - Denim trends have the potential to disrupt the retail industry, with consumers seeking out new denim features and styles that go beyond traditional denim staples.
8 Featured, 72 Examples:
261,538 Total Clicks
Date Range:
Oct 16 — Mar 18
Trending:
Warm
Consumer Insight Topics:
