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Hardcourt Prestige

Fashion brands tackle athleisure by taking visual cues from tennis

Implications - With designers of athleisure apparel borrowing visual cues from the world of tennis, consumers are embracing such pieces as a way to build on their personal brand in an age where competitive athleticism is best communicated through workout-ready attire. Falling in line with 2016's most popular sneaker, the tennis-inspired Stan Smith, in many cases this progression allows one to observe the ability of the fashion world, and in particular streetwear brands, to challenge traditional markers of wealth and social class by subverting the silhouettes we associate with them.
Workshop Question - Can your brand strike a balance between prestige and comfort to appeal to a diverse audience?
Trend Themes
1. Tennis-inspired Fashion - Designers of athleisure apparel are borrowing visual cues from the world of tennis to create pieces that build on personal brands.
2. Retro Sportswear - Consumers are interested in vintage throwback sports wear that showcases their interests.
3. Collaborative Streetwear - Streetwear brands are collaborating with athletic brands to create exclusive designs that combine both brand names and logos.
Industry Implications
1. Athletic Wear - The sports wear industry can capitalize on the growing trend of tennis-inspired fashion by creating new collections that feature retro elements and collaborations with other industries.
2. Fashion - The fashion industry can create new styles that builds on personal brand and nostalgia through the addition of athletic and retro-inspired elements.
3. Sporting Goods - The sporting goods industry can create merchandise exclusive to events like the US Open through limited releases and collaborations with streetwear brands.
4.5
Score
Popularity
Activity
Freshness
Patterns
Megatrends
6 Featured, 53 Examples:
245,509 Total Clicks
Date Range:
Feb 15 — Mar 17
Trending:
Warm
Consumer Insight Topics:

Featured Examples

Tennis-Themed Editorials
Tennis-Themed Editorials
GAME. SET. MATCH. by Igor Oussenko is Captured for Fashion Magazine
It’s always fascinating to see how the fashion industry will interpret the fads of the season (or year) and in this case Fashion Magazine has decided to focus on a specific sport when it comes... MORE
Heritage Sportswear Collections
Heritage Sportswear Collections
The Latest Lacoste Mens Line Pays Homage to its Founder
Felipe Oliveira Baptista unveiled his latest Lacoste Mens collection at New York Fashion Week and paid homage to the label’s founder Rene Lacoste with the range. The Fall/Winter 2015... MORE
Collaborative Tennis-Inspired Tees
Collaborative Tennis-Inspired Tees
The KITH and Nike Apparel Was Made in Honor of the US Open
In commemoration of the US Open in New York, KITH helped to create a new line of Nike apparel that combines the brand names and logos of both. Simplistic in design, the tees are available in... MORE
Throwback Tennis Jerseys
Throwback Tennis Jerseys
Le Coq Sportif Will Rerelease the Polo Noah for the 2016 French Open
French athletic brand Le coq sportif has announced it will be bringing back the Polo Noah ahead of the 2016 French Open. The iconic tennis jersey is named for the iconic French tennis star Yannick... MORE
Perforated Suede Shoes
Perforated Suede Shoes
Nike's Newest Tennis-Inspired Shoes are Sophisticated and Elegant
NikeLab has released two pairs of suede shoes that were designed to be wearable for both men and women. Unlike the brand’s recently released tennis-inspired shoes that are solely intended... MORE
Tennis Ball-Inspired Sneakers
Tennis Ball-Inspired Sneakers
The Addict Miami x Lacoste L!VE Range Celebrates the Summer Sport
The Addict Miami x Lacoste L!VE collection celebrates the popular summer sport and marks the athletic brand’s official sponsorship of the Miami Open 2016. This tournament-ready sneaker range... MORE

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