Urban street style incorporates the lifestyle around hunting
Implications - Fashion-forward urban consumers are playing up their outdoors skills by opting for utilitarian clothing and accessories suitable to both the wear and tear of city and rural life. In addition to highlighting the desire to showcase one's closeness to nature as a status symbol, this shift demonstrates the influence of the survivalist mentality on urban living and the interest in challenging the stereotype of city dwellers as being overly reliant on convenience-driven technology.
Workshop Question - How can your brand offer the consumer a product that is more reflective of their personality and desires?
Trend Themes
1. Urban Utilitarianism - Business professionals in fashion and outdoor gear industries can capitalize on the trend of urban consumers opting for utilitarian clothing and accessories suitable for both city and rural life.
2. High-function Fashion - The trend of merging supreme functionality with contemporary streetwear opens up disruptive innovation opportunities for businesses in the outdoor gear and fashion industries.
3. Tech-enhanced Adventure - The trend of creating advanced tech devices that are weather-resistant and ideal for outdoor adventures creates disruptive innovation opportunities for businesses in the technology, outdoor gear and fashion industries.
Industry Implications
1. Fashion - Fashion professionals can capitalize on the trend of urban utilitarianism and high-function fashion by creating clothing and accessories suitable for both city and outdoor environments.
2. Outdoor Gear - Business professionals in the outdoor gear industry can capitalize on the trend of high-function fashion and tech-enhanced adventure by creating gear with advanced technology and versatile functionality.
3. Technology - The trend of tech-enhanced adventure creates disruptive innovation opportunities for businesses in the technology industry to create weather-resistant, durable, and high-performance devices for outdoor enthusiasts.
6 Featured, 53 Examples:
168,367 Total Clicks
Date Range:
Aug 16 — Mar 17
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