Project 7's Mints Take Inspiration from a Classic Girl Scouts Cookie Flavor
Laura McQuarrie — May 2, 2017 — Lifestyle
References: project7 & intl.target
A classic Girl Scouts cookie flavor inspired one of the newest mint products from Project 7. The 'Thin Mints Mints' take the form of a special-edition dual-layer gourmet mint that boasts no artificial flavors, colors or preservatives to recreate the taste of Girl Scouts' iconic chocolate wafer crisp Thin Mints. Rather than being sweetened unnaturally, the sugar-free mints from Project 7 are enhanced with stevia.
Alongside its officially licensed Thin Mints Mints, Project 7 also produced two cookie-flavored chewing gums, one inspired by Thin Mints, and a second flavored like Caramel Coconut cookies, offering many new alternative ways to enjoy the flavors of the famous Girl Scouts cookies.
Over the years, many Girl Scouts-inspired treats have been created, including everything from herbal teas and baking mixes to sweet breakfast cereals.
Alongside its officially licensed Thin Mints Mints, Project 7 also produced two cookie-flavored chewing gums, one inspired by Thin Mints, and a second flavored like Caramel Coconut cookies, offering many new alternative ways to enjoy the flavors of the famous Girl Scouts cookies.
Over the years, many Girl Scouts-inspired treats have been created, including everything from herbal teas and baking mixes to sweet breakfast cereals.
Trend Themes
1. Cookie-flavored Mints - Developing more flavors of cookie-flavored mints using natural ingredients presents an opportunity for disruptive innovation in the mint industry.
2. Sugar-free Mints - Creating sugar-free mints with natural sweeteners like stevia opens up opportunities for disruptive innovation in the confectionery industry.
3. Girl Scouts-inspired Products - Introducing new Girl Scouts-inspired products, such as herbal teas and baking mixes, offers disruptive innovation opportunities in the food and beverage industry.
Industry Implications
1. Mint Industry - Incorporating different cookie flavors into mints can disrupt the traditional mint industry and attract a wider consumer base.
2. Confectionery Industry - Developing sugar-free mints using natural sweeteners can disrupt the confectionery industry by providing healthier alternatives to traditional sugary candies and mints.
3. Food and Beverage Industry - Creating Girl Scouts-inspired products beyond cookies, such as herbal teas and baking mixes, can open up new market segments and disruptive innovation opportunities within the food and beverage industry.
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