Brand activations promote inclusivity by decentralizing ableism in toys
Implications - Showcasing a number ways to decentralize ableist portrayals of everyday life, toy brands are promoting accessibility to help provide an expansive and more realistic portrayal of the varied nature of lived experience. This integration denotes another evolution in brand authenticity as consumers demand to see an expansion in the kinds of lived experiences represented in children's toys and beyond.
Workshop Question - What are two key factors in your business that authenticate you?
Trend Themes
1. Inclusive Toy Design - Toy brands are promoting accessibility to provide a more realistic portrayal of lived experiences, such as featuring characters with disabilities.
2. Autism Acceptance - There is a growing trend towards promoting autism awareness and increasing positive representation in media.
3. Retail Accommodations - Retailers are acknowledging the needs of different customers, such as individuals with autism, by implementing accommodations like quiet hours.
Industry Implications
1. Toy Manufacturing - Toy brands can innovate by creating more inclusive designs and expanding their representations of diversity in their product lines.
2. Entertainment Media - Media companies and producers can promote acceptance and awareness of autism by featuring characters with autism or other disabilities in their content.
3. Retail - Retailers who implement accommodations, like quiet hours, can improve the shopping experience of individuals with unique needs, and differentiate themselves from competitors.
4 Featured, 36 Examples:
162,362 Total Clicks
Date Range:
Oct 15 — Mar 17
Trending:
Mild
Consumer Insight Topics:
