The Essential Goodness Baking Mixes Help Fight Hunger in America
Katherine Pendrill — March 15, 2017 — Lifestyle
References: kingarthurflour & mychamplainvalley
King Arthur Flour recently debuted a new line of baking mixes called Essential Goodness that come with a socially conscious twist. Not only do the baking mixes help consumers prepare freshly baked desserts at home, but the mixes also help to fight hunger across America.
The Essential Goodness baking mixes are a set of six mixes that can be used to prepare delicious desserts such as chocolate chip cookies, vanilla bean cheesecake bars and sour cream coffeecake. Unlike other storebought mixes, all of the products in the Essential Goodness line are made without the use of artificial colors, preservatives, hydrogenated oils or GMOs. As the brand explains, "we stick to the basics, providing you with the best of everything you need along with the absence of everything you don't."
In addition to serving as a healthy alternative to other store bought mixes, King Arthur Flour also donates a meal to Feeding America -- an organization that feeds 46 million Americans each year -- for each box of Essential Goodness sold.
The Essential Goodness baking mixes are a set of six mixes that can be used to prepare delicious desserts such as chocolate chip cookies, vanilla bean cheesecake bars and sour cream coffeecake. Unlike other storebought mixes, all of the products in the Essential Goodness line are made without the use of artificial colors, preservatives, hydrogenated oils or GMOs. As the brand explains, "we stick to the basics, providing you with the best of everything you need along with the absence of everything you don't."
In addition to serving as a healthy alternative to other store bought mixes, King Arthur Flour also donates a meal to Feeding America -- an organization that feeds 46 million Americans each year -- for each box of Essential Goodness sold.
Trend Themes
1. Socially Conscious Baking Products - The trend of creating socially conscious baking products that contribute to social good represents an opportunity for businesses to differentiate themselves and to align with consumers who value social impact.
2. Healthy and Sustainable Food Production - With a growing focus on health and sustainability, there is an opportunity for food manufacturers to innovate and create sustainably-sourced and health-focused food products that appeal to consumers' desire to improve their health and reduce their environmental impact.
3. Consumer Awareness and Education Around Food Sourcing - Consumers are increasingly interested in understanding the sourcing of their food products, so there is an opportunity for businesses to create transparency around food sourcing and educate consumers about the benefits of sustainably sourced food products.
Industry Implications
1. Food and Beverage Manufacturing - Food and beverage manufacturers can leverage the trend of creating socially conscious food products to differentiate themselves and to appeal to consumers who value products that contribute to social good.
2. Health and Wellness Industry - The health and wellness industry can capitalize on the trend of healthy and sustainable food production and partner with food manufacturers to promote and distribute health-focused products that promote overall well-being.
3. Nonprofit and Sustainability Organizations - Nonprofits and sustainability organizations can partner with food manufacturers to increase transparency around food sourcing and promote the benefits of sustainably-sourced food products for both individuals and the environment.
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