Mio Skincare's 'Gym Kit' Includes Workout Wipes and a Wonder Gel
Laura McQuarrie — February 17, 2017 — Fashion
References: people & mioskincare
Mio Skincare's Gym Kit is a two-piece skincare set that includes 10 individually packaged Clean Slate Workout Swipes and one Workout Wonder Gel, both of which can be used for refreshing and relaxing the body after an intense fitness session.
The wipes are formulated with antibacterial ingredients that are useful for preventing blemishes and breakouts after sweaty physical activities. Similarly, the gel boasts herbs and extracts that will soothe the skin and address any aches and pains that arise.
While many active consumers have been packing face and body wipes in their gym bags for years, the rise of athleisure has created an attractive new way for these personal care products to be marketed to consumers.
The wipes are formulated with antibacterial ingredients that are useful for preventing blemishes and breakouts after sweaty physical activities. Similarly, the gel boasts herbs and extracts that will soothe the skin and address any aches and pains that arise.
While many active consumers have been packing face and body wipes in their gym bags for years, the rise of athleisure has created an attractive new way for these personal care products to be marketed to consumers.
Trend Themes
1. Athleisure Skincare - Creating skincare products specifically marketed towards active consumers who prioritize skincare after their workouts.
2. Post-workout Refreshment - Developing innovative skincare kits that provide a convenient and effective way to refresh and relax the body after intense exercise.
3. Anti-bacterial Formulations - Using antibacterial ingredients in skincare products to prevent blemishes and breakouts caused by sweat and physical activity.
Industry Implications
1. Skincare - The skincare industry can develop new product lines to target the growing market of fitness-conscious consumers in need of post-workout skincare solutions.
2. Fitness - Fitness industry professionals can collaborate with skincare brands to create specialized skincare kits that enhance the post-workout experience for their customers.
3. Athleisure - The athleisure industry can expand its range of offerings by including skincare products specifically designed to cater to the needs of active individuals.
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