Sodas and seltzers are made with low or alternative sugars
Trend - The low-carb keto diet is still popular, and now beverage brands that offer sodas and seltzers are adopting the diet into their product. Beverages with low or alternative sugars are becoming more common as seltzers continue their popularity.
Insight - When it comes to the food and beverage industry, consumers often have so many options that it can be challenging to narrow down their choices. For consumers who are looking to try new products, added benefits like nutritional ingredients or sustainability help make their decisions.
Insight - When it comes to the food and beverage industry, consumers often have so many options that it can be challenging to narrow down their choices. For consumers who are looking to try new products, added benefits like nutritional ingredients or sustainability help make their decisions.
Workshop Question - How could your brand add more value to its existing products?
Trend Themes
1. Low-sugar or Alternative Sugar Beverages - As consumers become more health-conscious, low or alternative sugar beverages are becoming a trend in the beverage industry. An opportunity for businesses to create new beverages with natural and healthy sweeteners.
2. Keto-friendly Beverages - The popularity of the Keto diet is driving the demand for keto-friendly beverages. Businesses can develop beverages that cater to this growing market by using ingredients that are low in carbs and high in fat.
3. Cbd-infused Beverages - CBD-infused beverages are gaining popularity as consumers seek out new ways to relax and unwind. Businesses can create relaxing beverages with the added benefits of CBD and other natural ingredients.
Industry Implications
1. Beverage Industry - The beverage industry as a whole can incorporate these trends by developing innovative beverages that cater to consumers' changing preferences and needs.
2. Health and Wellness Industry - The health and wellness industry can leverage these trends by incorporating them into their product offerings and marketing messages.
3. Packaging Industry - The packaging industry can capitalize on these trends by developing eco-friendly packaging that complements the natural and healthy ingredients in these beverages.
