VK & Soda Has Just 69-Calories Per Can and Comes in Two Flavors
Michael Hemsworth — June 6, 2023 — Lifestyle
References: vkofficial & talkingretail
The VK & Soda canned mixed drinks are a new offering from the brand arriving in the off-trade market in the UK after a successful launch into the on-trade market.
The ready-to-drink (RTD) alcoholic refreshment comes in two flavors including Lime and Berries, which both come in at just 69-calories per can. The drinks are characterized by their sparkling profile that's packed with flavor, but has no sugar in the mix to keep them relevant for today's consumer. The libations come in 330ml cans and are expected to be a hit with legal drinking age Gen Z consumers this year.
Head of Brand at Global Brands Charlie Leaver spoke on the VK & Soda canned mixed drinks saying, "VK & Soda is the pre-mixed drink delivering full flavour and a zesty, crisp taste, with 69 calories in the new 330ml format and zero sugar. Consumers can have the party vibes and fruitiness that come with a VK, with fewer calories than our iconic, No.1 drink for students.”
The ready-to-drink (RTD) alcoholic refreshment comes in two flavors including Lime and Berries, which both come in at just 69-calories per can. The drinks are characterized by their sparkling profile that's packed with flavor, but has no sugar in the mix to keep them relevant for today's consumer. The libations come in 330ml cans and are expected to be a hit with legal drinking age Gen Z consumers this year.
Head of Brand at Global Brands Charlie Leaver spoke on the VK & Soda canned mixed drinks saying, "VK & Soda is the pre-mixed drink delivering full flavour and a zesty, crisp taste, with 69 calories in the new 330ml format and zero sugar. Consumers can have the party vibes and fruitiness that come with a VK, with fewer calories than our iconic, No.1 drink for students.”
Trend Themes
1. Low-calorie Alcoholic Beverages - Innovation opportunity for beverage companies to launch low-calorie alcoholic beverages to cater to health-conscious consumers who still enjoy drinking.
2. Sugar-free RTD Alcoholic Drinks - Opportunity for ready-to-drink alcoholic beverage manufacturers to offer sugar-free drinks for health-conscious consumers who want convenience and flavor in their beverages.
3. Flavored Alcoholic Seltzers - Innovation opportunity for alcoholic beverage companies to create flavored seltzers that cater to the health-conscious consumers who prefer low-calorie and sugar-free drinks.
Industry Implications
1. Beverage Manufacturing - Manufacturers can leverage health-conscious trends by launching new low-calorie, sugar-free alcoholic beverages.
2. Ready-to-drink (RTD) Alcoholic Beverages - RTD alcoholic beverage manufacturers can differentiate themselves by offering low-calorie, sugar-free drinks that provide convenience and flavor to consumers.
3. Alcohol Retail - Retailers can cater to the health-conscious consumer by stocking low-calorie, sugar-free alcoholic beverages that offer convenience and flavor without compromising on taste.
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