Cannabis brands are releasing energy-boosting powders
Trend - Flavored, energy-boosting powders that can be mixed into beverages of choice are a simple way to achieve on-the-go caffeine fixes. Now, cannabis brands are releasing these powders with the added inclusion of THC or CBD.
Insight - In regions of North America where cannabis is legal, discreet and easy consumption is important for busy consumers who are trying to go about their days, while also enhancing their routines with cannabis. Brands that allow for convenient, on-the-go consumption are appealing to consumers who use cannabis to elevate their daily habits.
Insight - In regions of North America where cannabis is legal, discreet and easy consumption is important for busy consumers who are trying to go about their days, while also enhancing their routines with cannabis. Brands that allow for convenient, on-the-go consumption are appealing to consumers who use cannabis to elevate their daily habits.
Workshop Question - How is your brand prioritizing convenience for its customers?
Trend Themes
1. Convenient Cannabis Consumption - Cannabis brands are releasing energy-boosting powders to offer easy-to-use products for consumers on the go.
2. Cannabis Beverages - Cannabis-infused drink brands offer a variety of products in cans and sticks, and new powdered mixes have spawned recently.
3. Cannabis and Energy Drinks - The cannabis industry is incorporating caffeine and other vitamins and minerals into its products, with some focused on high-energy formulations.
Industry Implications
1. Cannabis Industry - There are ample opportunities in the cannabis industry for companies to develop convenient and innovative products for consumers.
2. Beverage Industry - The beverage industry can take inspiration from cannabis-infused drinks to develop low-calorie and plant-based energy drinks with natural ingredients.
3. Fitness & Wellness Industry - The fitness industry can explore integrating high-energy cannabis drinks into workout regimens for athletes seeking alternative forms of support.
