Corona Tropical Comes in Range of Flavor Options
Michael Hemsworth — May 11, 2022 — Marketing
References: coronaextra & foodbev
The Corona Tropical sparkling alcoholic fruit juice drink is being launched by Anheuser-Busch InBev as the brand's first foray into the non-beer alcohol market.
The drink is crafted with a distilled spirit along with a touch of real fruit juice, no added sugar and just 100-calories per can. The canned cocktail comes in three flavors in the UK including Raspberry & Lemon, Guava & Lime and Grapefruit & Lemongrass, while the Latin American markets will see four flavors including Grapefruit & Lime, Lemon & Lime, Strawberry Cherry & Lime and Pineapple Mango & Lime. The drink features a 4.5% ABV in the UK and 4.2% in the Latin American markets.
Global Vice President for Corona Felipe Ambra commented on the new Corona Tropical sparkling alcoholic fruit juice drink saying, "Corona is a brand that was born from the tropics and as we encourage consumers to embrace the lifestyle around the world, we’re excited to offer a new Corona beverage to those who love the brand but are looking for options outside of beer. It is our mission to bring paradise to people everywhere and our newest innovation does just that. We created a more flavourful and very approachable alcoholic beverage so that everyone can enjoy the feeling of paradise done the Corona way."
The drink is crafted with a distilled spirit along with a touch of real fruit juice, no added sugar and just 100-calories per can. The canned cocktail comes in three flavors in the UK including Raspberry & Lemon, Guava & Lime and Grapefruit & Lemongrass, while the Latin American markets will see four flavors including Grapefruit & Lime, Lemon & Lime, Strawberry Cherry & Lime and Pineapple Mango & Lime. The drink features a 4.5% ABV in the UK and 4.2% in the Latin American markets.
Global Vice President for Corona Felipe Ambra commented on the new Corona Tropical sparkling alcoholic fruit juice drink saying, "Corona is a brand that was born from the tropics and as we encourage consumers to embrace the lifestyle around the world, we’re excited to offer a new Corona beverage to those who love the brand but are looking for options outside of beer. It is our mission to bring paradise to people everywhere and our newest innovation does just that. We created a more flavourful and very approachable alcoholic beverage so that everyone can enjoy the feeling of paradise done the Corona way."
Trend Themes
1. Non-beer Alcoholic Drinks - Anheuser-Busch InBev is entering the non-beer alcohol market with the launch of Corona Tropical sparkling cocktail, creating room for more companies to venture into this market space.
2. Low-calorie Alcoholic Drinks - The 100-calorie canned cocktail created by Anheuser-Busch InBev in the Corona Tropical line presents a disruptive opportunity for low-calorie alcoholic drink manufacturers.
3. Fruit Juice Infused Alcoholic Drinks - Corona Tropical's blend of distilled spirit and real fruit juice creates a market opportunity for alcoholic drink makers to create unique fruit-infused alcoholic beverages.
Industry Implications
1. Alcoholic Beverage - The launch of Corona Tropical can spark disruptive innovation in the alcoholic beverage industry as more companies venture into non-beer alcoholic drinks, low-calorie alcoholic drinks, and fruit juice infused alcoholic beverages.
2. Fruit Juice - The Corona Tropical sparkling cocktail blends fruit juice with distilled spirits, creating a disruptive opportunity for fruit juice sellers to enter the alcoholic beverage industry as partners in creating fruit-infused alcoholic beverages.
3. Canned Beverage - Cans are gaining popularity in the alcoholic beverage industry, and Anheuser-Busch InBev's Corona Tropical is a perfect example of disruptive innovation in the canned beverage market.
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