PRESS' Pear Chamomile Seltzer Blends Fruit & Flower Flavors
Laura McQuarrie — July 15, 2021 — Lifestyle
References: enjoypress & thetakeout
Pear Chamomile is a crisp new hard seltzer from PRESS and it comes in at 4% alcohol and just 110 calories and five grams of sugar per can. The refreshing new seltzer flavor balances fruity notes with the gentle taste of chamomile and it appeals to people who aren't afraid to embrace a little sweetness.
The all-new Pear Chamomile flavor from PRESS joins other flavorful varieties like Apple Cinnamon, Grapefruit Cardamom and Lime Lemongrass. Each premium product blends fruits and botanicals to provide elevated refreshment that sets itself apart from other flavors in a highly competitive alcohol category. PRESS sets itself apart as the only top seltzer brand owned by a woman. Founder Amy Walberg set out to create low-ABV refreshments with sophisticated flavors.
The all-new Pear Chamomile flavor from PRESS joins other flavorful varieties like Apple Cinnamon, Grapefruit Cardamom and Lime Lemongrass. Each premium product blends fruits and botanicals to provide elevated refreshment that sets itself apart from other flavors in a highly competitive alcohol category. PRESS sets itself apart as the only top seltzer brand owned by a woman. Founder Amy Walberg set out to create low-ABV refreshments with sophisticated flavors.
Trend Themes
1. Botanical Hard Seltzers - The trend of creating hard seltzers with natural botanicals and fruit flavors opens up opportunities for new entries into the beverage industry with unique flavor profiles.
2. Low-calorie Alcohol - The trend of creating low-calorie alcoholic drinks that still taste good makes room for healthier imbibing options that cater to mindful drinkers.
3. Women-owned Beverage Brands - A trend towards supporting female-led ventures sees a rise in women-owned brands offering innovative products catering to niche markets.
Industry Implications
1. Alcoholic Beverages - Creating innovative new flavors in the already competitive alcoholic beverage market can add value and potential for acquisition or growth for established companies and new entrants alike.
2. Wellness and Health - The low-calorie, natural and organic ingredients used in the botanical hard seltzer trend can be tapped into by wellness and health-focused companies looking for a more natural and healthier edge to their offerings.
3. Female Entrepreneurs - The rise of women in the beverage industry can create a supportive community excited to back and develop innovative product ideas from women-led ventures.
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