Truly Hard Seltzer & Sugarfina Collaborated on Non-Alcoholic Gummies
Laura McQuarrie — June 30, 2021 — Lifestyle
References: trulyhardseltzer & prnewswire
Truly Hard Seltzer and Sugarfina collaborated on limited-edition, seltzer-infused candies in summery flavors like Watermelon Kiwi, Pineapple, Mango and Passion Fruit. The Truly-infused, non-alcoholic gummy bears are a different way for fans to enjoy the flavors of the popular hard seltzer in a way that brings them to life in the form of a candy. As the brand describes, "While the gummies are infused with Truly Tropical flavors, the alcohol itself is cooked off in the production process, making the gummies themselves nonalcoholic."
The candy collection includes a Candy Bento Box and individual Candy Cubes for colorful summer snacking.
These candies aren't the first seltzer-infused creation from the brand, since Truly experimented with ice creams and sorbets in partnership with Tipsy Scoop last year.
The candy collection includes a Candy Bento Box and individual Candy Cubes for colorful summer snacking.
These candies aren't the first seltzer-infused creation from the brand, since Truly experimented with ice creams and sorbets in partnership with Tipsy Scoop last year.
Trend Themes
1. Non-alcoholic Candy Collaborations - Collaborations between candy brands and popular alcohol brands for non-alcoholic candy products offer a unique way for consumers to experience the flavors of popular beverages in candy form.
2. Seltzer-infused Food and Beverage Products - Infusing seltzer into food and beverage products, such as candy, ice cream, or sorbet, presents an opportunity for brands to offer new and exciting flavor combinations to consumers.
3. Limited-edition Seasonal Candy Collections - Offering limited-edition candy collections in summery or seasonal flavors presents an opportunity for candy brands to keep their product offerings fresh and exciting, potentially increasing consumer interest and sales.
Industry Implications
1. Alcohol - Alcohol brands can look into collaborations with candy brands to offer non-alcoholic candy products as a way to expand their brand and offer new product opportunities.
2. Candy - Candy brands can collaborate with popular alcohol brands to offer new flavor combinations or limited-edition seasonal collections.
3. Food and Beverage - Infusing seltzer into food and beverage products, such as candy, ice cream, or sorbet, presents an opportunity for brands to offer unique flavor combinations to consumers and potentially increase sales.
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