Brands are designing intimates for people with disabilities
Trend - People with disabilities are increasingly being catered to in the intimates space, with brands designing bras, underwear, and shapewear that ensures people with mobility issues are able to independently put on these items, while ensuring a comfortable fit.
Insight - Accessibility in all aspects of life is important for the wellbeing of people with disabilities, and the current reality is that most industries and services remain inaccessible for these communities. This is shifting as people with disabilities and their allies increasingly voice their needs and work towards inclusion for themselves and others. Some brands are now taking in these calls for inclusion in order to appeal to a wider range of demographics.
Insight - Accessibility in all aspects of life is important for the wellbeing of people with disabilities, and the current reality is that most industries and services remain inaccessible for these communities. This is shifting as people with disabilities and their allies increasingly voice their needs and work towards inclusion for themselves and others. Some brands are now taking in these calls for inclusion in order to appeal to a wider range of demographics.
Workshop Question - How could your brand better prioritize inclusion for people with disabilities, both internally and in its product/service?
Trend Themes
1. Accessibility and Inclusivity - Brands are designing intimates for people with disabilities and creating adaptive lingerie and shapewear that are both sensual and functional, catering to a wider range of demographics.
2. Functional Features - Adaptive lingerie and shapewear are introducing functional features like magnetic clasps, anti-microbial fabric and grip loops to make the pieces accessible, comfortable and long-lasting.
3. Expertise in Adaptive Design - Adaptive bra and underwear brands, including 'Intimately', are built by a team of disabled and non-disabled allies with expertise in adaptive design.
Industry Implications
1. Fashion - The fashion industry is designing adaptive lingerie and shapewear that is both fashionable and functional for a wider range of demographics, including those with disabilities.
2. Apparel - The apparel industry is introducing functional features that make adaptive lingerie and shapewear more accessible, comfortable and durable for different body types and sizes.
3. Healthcare - The healthcare industry can collaborate with brands and designers to develop adaptive lingerie and shapewear that caters to people with different medical conditions, such as chronic illnesses or amputation.
4 Featured, 32 Examples:
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Date Range:
Oct 20 — Jun 22
Trending:
Hot
Consumer Insight Topics:
