Watercolors Deliver 12 Ounces of Refreshment and 5mg of THC
Laura McQuarrie — May 7, 2022 — Lifestyle
References: prnewswire
Watercolors is a new collection of cannabis-infused sparkling water beverages from Calexo and it shares refreshment with natural flavors, and nano-emulsified THC—five milligrams per 12-ounce can. These canned beverages are designed for experiences that are easy to control and they are ready to enjoy as alternatives to alcohol. The cannabis-infused sparkling waters are available in varieties like Fuschia, Spring and Sea, all of which have zero sugar and zero calories.
This new launch comes in response to consumers responding well to the fun flavors of the brand's previously launched low-dose cannabis beverages but desiring smaller-sized, lower-dose drinks.
This new collection is dropping alongside a streetwear apparel line. As Chief Creative Officer Brandon Andrew says, "Calexo's new apparel line is a natural extension of our philosophy of helping people feel good in their bodies."
This new launch comes in response to consumers responding well to the fun flavors of the brand's previously launched low-dose cannabis beverages but desiring smaller-sized, lower-dose drinks.
This new collection is dropping alongside a streetwear apparel line. As Chief Creative Officer Brandon Andrew says, "Calexo's new apparel line is a natural extension of our philosophy of helping people feel good in their bodies."
Trend Themes
1. Cannabis-infused Beverages - Opportunity for innovation in the development of new cannabis-infused beverage products with low-dosage levels and fun flavors similar to Watercolors' line.
2. Nano-emulsification Technology - Disruptive innovation opportunity for companies to adopt and refine the technology used to make cannabis-infused sparkling waters.
3. CBD Wellness Products - Opportunity for businesses to create new cannabis-infused products beyond beverages, such as personal care items or supplements, that promote overall wellness and relaxation.
Industry Implications
1. Beverage - Beverage companies can explore the integration of THC and CBD into their product lines to better segmented markets or for brand extension.
2. Fashion - Fashion houses and retailers can expand their consumer base and create fashionable clothing for the new market of cannabis lovers.
3. Wellness - Fitness or wellness companies can incorporate CBD infused products as part of their regular offerings promoting relaxation and wellness.
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