Aqua Libra Raspberry & Blackcurrant is Refreshing and Zero-Calorie
Michael Hemsworth — March 24, 2021 — Marketing
References: britvic & conveniencestore
The Aqua Libra Raspberry & Blackcurrant sparkling water beverage has been announced by the brand as its latest flavor that will offer consumers a tasty option to pick up as the warm weather arrives.
The drink maintains a zero-calorie recipe that has no sugar or sweeteners in the mix, while also featuring the flavors of raspberry and blackcurrant that call to mind summertime bounty. The drink will join the brand's existing flavors as a distinctly fruity option that is perfect for enjoyment on its own or perhaps even as a mixer.
The Aqua Libra Raspberry & Blackcurrant sparkling water beverage follows on the success of flavored water varieties as a growing percentage of consumers perceive plain water as less intriguing as effervescent options.
The drink maintains a zero-calorie recipe that has no sugar or sweeteners in the mix, while also featuring the flavors of raspberry and blackcurrant that call to mind summertime bounty. The drink will join the brand's existing flavors as a distinctly fruity option that is perfect for enjoyment on its own or perhaps even as a mixer.
The Aqua Libra Raspberry & Blackcurrant sparkling water beverage follows on the success of flavored water varieties as a growing percentage of consumers perceive plain water as less intriguing as effervescent options.
Trend Themes
1. Flavored Sparkling Water - Companies can explore more zero-calorie, fruity flavors of sparkling water to tap on the growing percentage of consumers who prefer effervescent options over plain water.
2. Sugar-free Drinks - Brands can innovate healthier versions of refreshing beverages by creating a recipe that has no sugar or sweeteners in the mix while still keeping the drink flavorful and tasty.
3. Mixer Drinks - Businesses can market their sparkling water as a great option for making cocktails and promote it as a summer mixer for alcoholic drinks.
Industry Implications
1. Beverage Industry - New flavors can increase product offerings and cater to consumers who want zero-calorie and healthier options for refreshing drinks.
2. Health & Wellness Industry - Sugar-free drinks can tap into the growing demand for healthier beverage options and also cater to health-conscious consumers who are looking for alternatives to sugary drinks.
3. Alcohol Industry - The sparkling water can be marketed as a healthier mixer option for drinks, tapping into the market of consumers who want refreshing, low-calorie cocktails that are not too sweet.
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