Erewhon Dropped Four Ready-to-Drink Probiotic-Packed Sodas
Laura McQuarrie — April 16, 2024 — Lifestyle
Erewhon's in-store cafes are hotspots for freshly blended smoothies and probiotic-packed kefir soda and consumers who want a healthy, refreshing beverage experience can now purchase take-home drinks from the upscale supermarket chain. There are four kefir sodas from Erewhon now available by the can: Green Apple Jasmine, Ginger, POG Passion Fruit Orange Guava and Watermelon and Lime.
These sodas boast 24 strains of probiotics, plus added flavor and refreshment from cold-pressed juice, spring water and no added sugar. Packaged in crisp white tall cans, these better-for-you probiotic sodas promise to be a hit among the chain's celebrity clientele, fitness and food influencers, and wellness-minded consumers who want to reach for something fruity, clean and refreshing that will make them feel good inside and out.
These sodas boast 24 strains of probiotics, plus added flavor and refreshment from cold-pressed juice, spring water and no added sugar. Packaged in crisp white tall cans, these better-for-you probiotic sodas promise to be a hit among the chain's celebrity clientele, fitness and food influencers, and wellness-minded consumers who want to reach for something fruity, clean and refreshing that will make them feel good inside and out.
Trend Themes
1. Probiotic-packed Beverage Innovation - Erewhon's canned kefir sodas showcase a new frontier in probiotic beverages blending 24 strains with cold-pressed juice for a delightful and health-conscious refreshment.
2. Celeb-endorsed Wellness Drinks - Erewhon's upscale sodas appeal to celebrity clientele, heralding a trend of wellness drinks endorsed by famous personalities for a healthy lifestyle statement.
3. Retail-ready Better-for-you Drinks - Erewhon's move to offer take-home canned kefir sodas signals a shift towards retail-ready better-for-you beverages, meeting the demand for convenient health-focused options.
Industry Implications
1. Health & Wellness Beverages - The health and wellness beverages industry can capitalize on the demand for probiotic-packed sodas like Erewhon's, introducing innovative products that merge probiotics with unique flavors for a satisfying refreshment experience.
2. Celebrity-backed Beverage Market - The celebrity-backed beverage market stands to gain by collaborating with influencers and famous personalities to promote wellness drinks like Erewhon's, tapping into the aspirational appeal of celebrity endorsements for product visibility and desirability.
3. Retail Beverage Distribution - Retail beverage distribution channels could explore offering more retail-ready better-for-you drinks similar to Erewhon's canned kefir sodas, meeting the increasing consumer demand for convenient, healthy beverages that can be enjoyed on-the-go or at home.
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