NFTs are linked with climate initiatives in order to change public perception
Trend - Brands that offer NFTs or NFT-based experiences are linking them to initiatives associated with climate protection. Since NFTs are based in a cryptocurrency with high greenhouse gas emissions, brands in this space are trying to change the public perception that they're harmful to the environment.
Insight - As consumers do more research on the products and services they invest their time and money in, they're increasingly recognizing the environmental impacts of the brands behind these products and services. In order to still reach educated consumers, brands have to counter their negative impact with initiatives and programs that are beneficial to the environment.
Insight - As consumers do more research on the products and services they invest their time and money in, they're increasingly recognizing the environmental impacts of the brands behind these products and services. In order to still reach educated consumers, brands have to counter their negative impact with initiatives and programs that are beneficial to the environment.
Workshop Question - How is your brand countering its harmful impact on the environment?
Trend Themes
1. Environmental-friendly Nfts - Brands are linking NFTs to climate initiatives in an effort to change public perception, thereby creating an opportunity for environmentally-friendly NFTs.
2. Fashion Company Nfts - Luxury fashion companies are launching NFT art collections, which presents an opportunity for creating unique, innovative, and upscale NFT artwork.
3. Nature-supporting Metaverse Games - Creating immersive play-to-earn video games that support real wildlife presents an opportunity for gaming companies to offer customers an active role in philanthropic activities.
Industry Implications
1. Technology Industry - The technology industry needs to shift its focus to creating environmentally-friendly NFTs, while also developing new and innovative ways to support wildlife and nature in video games.
2. Fashion Industry - There's an opportunity for the fashion industry to explore the benefits of launching an NFT line, which also features physical clothing versions that support NFT sales and donations.
3. Gaming Industry - Creating immersive play-to-earn video games that support real wildlife presents an opportunity for gaming companies to offer customers an active role in philanthropic activities, while also creating a new sort of gaming experience.
