PURA Soda is Made with Just Five Ingredients
Laura McQuarrie — May 27, 2021 — Lifestyle
References: livealittlepura & prnewswire
PURA Soda is a South Africa-based company that makes natural sodas with just five simple ingredients, appealing to health-conscious consumers who want to enjoy the taste of carbonated beverages in a better-for-you way. The brand's naturally flavored carbonated drinks have just 65 calories, no artificial sweeteners, colors, animal byproducts or synthetic ingredients. In fact, the soda brand's five flavors come to life thanks to a simple mix of highly carbonated soda water, citric acid, sodium benzoate, cane sugar and natural flavors.
Available in varieties like cranberry, Seville orange, cucumber & lime, lemon & elderflower, and pomegranate, the refreshing natural sodas catch the eyes of ingredient-conscious consumers and those who are cautious about their consumption of sugar.
Each refreshing canned drink is splashed with a colorful silhouette of the simple fruit flavor it contains.
Available in varieties like cranberry, Seville orange, cucumber & lime, lemon & elderflower, and pomegranate, the refreshing natural sodas catch the eyes of ingredient-conscious consumers and those who are cautious about their consumption of sugar.
Each refreshing canned drink is splashed with a colorful silhouette of the simple fruit flavor it contains.
Trend Themes
1. Natural Soda - Health-conscious consumers are demanding better-for-you beverages made with natural ingredients and without artificial sweeteners, colors, and synthetic ingredients.
2. Simple Ingredients - Consumers are gravitating towards products with minimal ingredients, creating opportunities for companies to develop new products with simple and clean formulas.
3. Low-calorie Drinks - The shift towards healthier lifestyles is driving demand for low-calorie beverages with natural sweeteners and flavors.
Industry Implications
1. Beverage Industry - The beverage industry has opportunities to innovate by developing natural soda options with simple, clean formulas and low-calorie options with natural sweeteners.
2. Health and Wellness Industry - Health and wellness companies can leverage the demand for better-for-you beverages and develop new products with natural ingredients and clean formulas.
3. Retail Industry - Retailers can capitalize on the trend towards natural sodas by stocking their shelves with products that cater to consumers' demand for healthier options made with natural ingredients and clean formulas.
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