Arnold Palmer Spiked Lite Refreshes a Favorite Half-and-Half Drink
Laura McQuarrie — May 9, 2022 — Lifestyle
References: arnoldpalmerspiked & prnewswire
Molson Coors is introducing a fresh take on the classic half iced tea, half lemonade beverage with Arnold Palmer Spiked Lite. This light and refreshing half-and-half canned beverage boasts just 100 calories and two grams of sugar per 12 ounces, and it updates the fan-favorite spiked version of the classic Arnold Palmer that was introduced a few years back.
This new lower-calorie choice can be found in a slim can that can be purchased and consumed as an easy-drinking summer option. Arnold Palmer Spiked Lite, made in partnership with AriZona, is envisioned as a choice that consumers will love for time spent in the backyard or while enjoying a round on the green, all without compromising the experience they love of the classic golf cocktail.
This new lower-calorie choice can be found in a slim can that can be purchased and consumed as an easy-drinking summer option. Arnold Palmer Spiked Lite, made in partnership with AriZona, is envisioned as a choice that consumers will love for time spent in the backyard or while enjoying a round on the green, all without compromising the experience they love of the classic golf cocktail.
Trend Themes
1. Low-calorie Canned Beverages - Molson Coors' Arnold Palmer Spiked Lite shows a trend towards low-calorie options in the canned beverage industry.
2. Healthy Versions of Popular Drinks - Arnold Palmer Spiked Lite disrupts the traditional high-calorie Arnold Palmer with a healthy, low-sugar version. This trend may open up opportunities for other companies to experiment with healthy versions of popular cocktails.
3. Partnering with Brands to Create New Products - Arnold Palmer Spiked Lite is produced in partnership with AriZona, demonstrating a trend towards collaboration and co-creation between brands in the beverage industry.
Industry Implications
1. Canned Beverage Industry - Arnold Palmer Spiked Lite is a reminder that the canned beverage industry has room for innovation in terms of ingredients and calories to meet consumer demand for healthier alternatives.
2. Alcoholic Beverage Industry - By creating a lower calorie, low-sugar version of the classic Arnold Palmer, Molson Coors has the potential to disrupt the alcoholic beverage industry and tap into a growing market of health-conscious drinkers.
3. Collaborative Brand Industry - The partnership between Molson Coors and AriZona for Arnold Palmer Spiked Lite illustrates the rising trend of companies working together to create unique products and experiences for consumers.
2.2
Score
Popularity
Activity
Freshness
