Subscriptions for lifestyle products are now prioritizing sustainability
Trend - Brands are curating lifestyle-related subscription boxes that feature eco-friendly products. These products help consumers act on their desire to make small but impactful lifestyle changes to live more sustainably.
Insight - Sustainability is becoming a bigger factor in consumers' purchase decisions as their anxiety over climate change worsens. Since the average consumer can only make lifestyle changes in order to lessen their impact, they're seeking out brands that make mitigating their environmental impact simpler and more accessible.
Insight - Sustainability is becoming a bigger factor in consumers' purchase decisions as their anxiety over climate change worsens. Since the average consumer can only make lifestyle changes in order to lessen their impact, they're seeking out brands that make mitigating their environmental impact simpler and more accessible.
Workshop Question - How could your brand make sustainability more accessible for its customers?
Trend Themes
1. Sustainable Subscriptions - Subscription boxes featuring eco-friendly products are becoming more popular as consumers prioritize sustainability.
2. Refillable Products - Brands are offering refillable options for products like vitamins, oral care products, and more to reduce waste and increase sustainability.
3. Chef-curated Meal Kits - Companies are offering ready-to-eat meal subscription boxes featuring chef-curated meals made with local and sustainably-sourced ingredients.
Industry Implications
1. Eco-friendly Products - Brands within the eco-friendly products industry can capitalize on the trend towards sustainable subscriptions and refillable products.
2. Wellness and Personal Care - Wellness and personal care brands can incorporate sustainable practices through refillable products and eco-friendly packaging to appeal to environmentally-conscious consumers.
3. Food and Beverage - Companies in the food and beverage industry can create chef-curated meal kits featuring sustainably-sourced and local ingredients to meet the demand for healthy and environmentally conscious meal options.
