OMO Soju Seltzer Cocktails Update a Traditional Korean Drink
Laura McQuarrie — May 9, 2023 — Lifestyle
References: kickstarter
OMO Soju is on a mission to offer a “modern take on a traditional beverage” with ready-to-drink soju seltzer cocktails. These all-natural, gluten-free canned drinks retain the same simplicity of the traditional Korean spirit, all the while updating it with fun flavors and more convenient packaging than ever.
With varieties like Lychee, Honeydew and Grape, OMO Soju combines the best benefits of traditional canned seltzer and canned cocktails.
On Kickstarter, OMO Soju crowdfunded thousands of dollars in support from backers at a time when people are thirstier than ever for clean, crisp-tasting drinks that are ready to be shared and taken on the go. OMO Soju sees the potential for soju seltzers to compete in the hard seltzer space as a competitive and unique product with higher quality ingredients and refreshing soju to satisfy all palettes.
With varieties like Lychee, Honeydew and Grape, OMO Soju combines the best benefits of traditional canned seltzer and canned cocktails.
On Kickstarter, OMO Soju crowdfunded thousands of dollars in support from backers at a time when people are thirstier than ever for clean, crisp-tasting drinks that are ready to be shared and taken on the go. OMO Soju sees the potential for soju seltzers to compete in the hard seltzer space as a competitive and unique product with higher quality ingredients and refreshing soju to satisfy all palettes.
Trend Themes
1. Modernized Traditional Drinks - The popularity of OMO Soju's all-natural, ready-to-drink seltzer cocktails showcases a trend in modernizing traditional drinks for convenience and health benefits.
2. Premium Canned Cocktails - OMO Soju's success on Kickstarter highlights a trend towards premium canned cocktails and shows potential for the industry to explore new flavor combinations and packaging options.
3. Healthy Alcohol - OMO Soju's gluten-free and all-natural ingredients highlight a trend towards health-conscious and environmentally friendly alcohol options that may disrupt the traditionally unhealthy alcohol market.
Industry Implications
1. Beverage Industry - The beverage industry should explore opportunities to modernize traditional drinks in convenient and healthy ways, as showcased by the success of OMO Soju's all-natural seltzer cocktails.
2. Canned Cocktail Industry - The success of OMO Soju's premium, canned cocktails on Kickstarter shows potential for the industry to experiment with new flavors and packaging options to cater to consumers' desire for convenience and quality ingredients.
3. Health and Wellness Industry - The trend towards healthier, all-natural alcohol options like OMO Soju's seltzer cocktails presents opportunities for the health and wellness industry to expand into the traditionally unhealthy alcohol market and offer more sustainable and healthier alternatives.
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