AriZona Sun Brew Makes 100% Arabica Coffee Without Cafe Pricing
Laura McQuarrie — May 13, 2021 — Lifestyle
References: drinkarizona & bevindustry
AriZona Beverages, known for its line of ready-to-drink iced teas, is venturing into the coffee category with AriZona Sun Brew. The line of 100% Arabica ground coffee is made with hand-selected beans sourced from Central and South America in three varieties. There's Snake Bite, a medium roast with beans from Colombia; Cactus, a medium-dark roast made with beans from Guatemala and Honduras; and Sedona, a blend of beans from Colombia, Brazil and Peru.
The coffee products can be found in bags of different sizes, as well as pod packs, so that making coffee at home or work is as easy as can be. At a time when the increase in coffee consumption will likely have a lasting impact, this brand is emerging to help people "enjoy small-batch roasted coffee at home without café pricing."
The coffee products can be found in bags of different sizes, as well as pod packs, so that making coffee at home or work is as easy as can be. At a time when the increase in coffee consumption will likely have a lasting impact, this brand is emerging to help people "enjoy small-batch roasted coffee at home without café pricing."
Trend Themes
1. Small-batch Coffee Revolution - Opportunity for coffee brands to cater to consumers seeking small-batch, artisanal coffee at affordable prices.
2. Pod-based Coffee Innovation - Innovative companies can capitalize on the rising trend of coffee pods by offering unique and high-quality blends to consumers.
3. Sustainability in Coffee Sourcing - Brands can leverage sustainability trends in coffee sourcing by using ethically sourced and environmentally friendly beans for their coffee products.
Industry Implications
1. Coffee Production - Coffee companies can capitalize on the trend of small-batch and pod-based coffee products by offering unique blends at affordable prices.
2. Retail and E-commerce - Retailers and e-commerce platforms can offer a wide variety of unique and sustainable coffee products to meet the demands of conscious consumers.
3. Food and Beverage Services - Restaurants, cafes, and other food and beverage establishments can offer small-batch, artisanal coffee as a way to differentiate themselves and cater to discerning consumers.
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