Virgil’s Zero Sugar Craft SodasCome in Three Flavor Options
Michael Hemsworth — June 15, 2021 — Marketing
The Virgil’s Zero Sugar craft sodas are a new of refreshments from Reed's that will provide consumers with a way to incorporate a flavorful yet diet-friendly product into their lifestyle. The craft sodas come in three flavor options including Zero Sugar Dr. Better, Zero Sugar Grapefruit and Zero Sugar Ginger Ale, which are all crafted with premium natural flavors along with a proprietary natural sweetener blend. The Keto-friendly drinks contain no artificial colors or preservatives along with no GMO-sourced ingredients.
CEO of Reed's Norman Snyder explained the new Virgil’s Zero Sugar craft sodas saying, "Consumers have been demanding Zero Sugar varieties, and we are excited to introduce even more better-for-you options from Virgil’s with bold, complex flavours. Now offering nine keto-friendly and Zero Sugar sodas, we are making it easier than ever to experience the difference of Virgil’s this summer. And now with our expanded online retail, we can bring our handcrafted taste straight to customers’ doorsteps.”
CEO of Reed's Norman Snyder explained the new Virgil’s Zero Sugar craft sodas saying, "Consumers have been demanding Zero Sugar varieties, and we are excited to introduce even more better-for-you options from Virgil’s with bold, complex flavours. Now offering nine keto-friendly and Zero Sugar sodas, we are making it easier than ever to experience the difference of Virgil’s this summer. And now with our expanded online retail, we can bring our handcrafted taste straight to customers’ doorsteps.”
Trend Themes
1. Zero Sugar Beverages - There is an opportunity for the beverage industry to develop more zero sugar options that still offer bold and complex flavors.
2. Keto-friendly Drinks - There is a growing trend for keto-friendly products, creating an opportunity for the food and beverage industry to develop more low-carb options.
3. Natural Sweeteners - An opportunity exists for the food and beverage industry to explore alternative natural sweeteners beyond traditional sugar and artificial sweeteners.
Industry Implications
1. Beverage Industry - The beverage industry can explore zero sugar options with natural sweeteners to meet the growing demand for low-sugar, low-calorie beverages.
2. Food Industry - The food industry can develop more keto-friendly products by incorporating natural and low-carb ingredients to meet the needs of the growing keto market.
3. Online Retail Industry - There is an opportunity for the online retail industry to partner with food and beverage companies to expand the availability of keto-friendly and zero sugar products beyond traditional brick and mortar stores.
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