Brands are replacing dairy with oat milk in common savory foods
Trend - Oat milk's popularity as an alternative to traditional dairy options has now leaked over the savory foods. Food brands are replacing milk with oat milk in everything from packaged soups to dressings.
Insight - The "alternatives" industry continues to expand as consumers become more willing to experiment with this space. As more people adopt these "flexitarian" diets in order to be healthier and/or reduce their environmental impact, the demand for alternative ingredients will grow.
Insight - The "alternatives" industry continues to expand as consumers become more willing to experiment with this space. As more people adopt these "flexitarian" diets in order to be healthier and/or reduce their environmental impact, the demand for alternative ingredients will grow.
Workshop Question - How is your brand adapting to consumers' changing lifestyles?
Trend Themes
1. Alternative Ingredients - The 'alternatives' industry continues to expand as consumers become more willing to experiment with this space. As more people adopt these 'flexitarian' diets in order to be healthier and/or reduce their environmental impact, the demand for alternative ingredients will grow.
2. Oat-based Products - The rise of oat milk as a dairy alternative has led to the development of many oat-based products, such as dressings, spreads, soups, and even pancakes.
3. Vegan and Plant-based Eating - As more consumers adopt vegan and plant-based diets, there is a growing demand for products that can provide the same taste and texture as traditional dairy-based products.
Industry Implications
1. Alternative Foods - This industry encompasses all alternative food products that cater to consumer's desire for healthier and more sustainable options.
2. Plant-based Foods - This industry includes all products that are made from plant-based ingredients and cater to the growing demand for vegan and vegetarian diets.
3. Convenience Foods - This industry includes all ready-made foods that are designed to be quick and easy to prepare, catering to consumers with busy lifestyles who still want to eat healthy and sustainable options.
