Kopparberg Strawberry Hard Seltzer is Vegan, Gluten-Free & Low-Sugar
Laura McQuarrie — July 10, 2021 — Lifestyle
References: kopparberg & thespiritsbusiness
Strawberry Hard Seltzer is the newest addition to Kopparberg's range of flavored alcoholic sparkling waters infused with Kopparberg spirit, and this one provides consumers with a choice that's vegan, gluten-free and low in sugar. With 93 calories per 330ml can, the beverage is a ready-to-drink refreshment that's easy to enjoy thanks to its perfectly balanced flavors and guilt-free formula.
Rob Salveson, head of marketing at Kopparberg, says: “The subtle flavours that dominate the hard seltzer category can disappoint. We believe Kopparberg has managed to find the perfect balance of subtle and refreshing, with a punchier flavor than other brands on the market." The hard seltzer specifically speaks to adults who are looking for a light, lower-calorie alternative.
Rob Salveson, head of marketing at Kopparberg, says: “The subtle flavours that dominate the hard seltzer category can disappoint. We believe Kopparberg has managed to find the perfect balance of subtle and refreshing, with a punchier flavor than other brands on the market." The hard seltzer specifically speaks to adults who are looking for a light, lower-calorie alternative.
Trend Themes
1. Balanced Berry Hard Seltzers - Kopparberg's Strawberry Hard Seltzer is a prime example of the potential for producing hard seltzers with low sugar and refreshing, balanced fruit flavors.
2. Vegan Alcoholic Beverages - The introduction of Kopparberg's vegan Strawberry Hard Seltzer to the market hints at a growing demand for vegan options in the alcoholic beverage industry.
3. Low-calorie Sparkling Water - Consumers' search for guilt-free alternatives to sugary drinks is leading to the continued popularity and evolution of the low-calorie sparkling water trend.
Industry Implications
1. Alcoholic Beverages - The rise of hard seltzers and the demand for lower-calorie, vegan options is disrupting the alcoholic beverage industry.
2. Food and Beverage - The demand for healthy, low-sugar options is driving disruption in the food and beverage industry, creating opportunities for innovative products that meet consumers' evolving preferences.
3. Wellness - The continued popularity of low-calorie, healthier drink options is tied to the growing wellness trend, creating opportunities for new products in the health and wellness market.
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